About Wini

Meet Wini, your friendly guide to buying from Korea.

Who Is Wini?

Wini is Autowini's official character — a cheerful guide who makes buying from Korea simple, safe, and stress-free. Inspired by the trust and warmth Autowini brings to every deal, Wini is always by your side.

You'll find Wini across Autowini — on vehicle pages, in the app, and in our communications — a friendly reminder that you are never alone on your purchasing journey.

Wini waving next to a globe and a car

What Wini Stands For

  • Trustworthy

    “Honest info. Safe deals.”

  • Friendly

    “Hi there! I’m always happy to help.”

  • Knowledgeable

    “I know Korean cars inside and out.”

  • Reliable

    “Need a hand? I’m always right here.”

Wini in Everyday Life

  • Autowini T-shirts printed with Wini
  • Mugs printed with Wini
  • Autowini desk calendar featuring Wini
  • Wini bookends holding books

Wini Character

Wini holding a megaphone and giving a thumbs-up
  • Happy

  • Guiding

  • Waving

The Original Wini

  • Original Wini illustration on an Autowini folder
  • Original Wini illustration on green notebooks
  • Original Wini on an Autowini banner
  • Wini mascot costume on stage
  • Wini mascot costume at an event